Super Duper Tennis × Iberostar
Bringing the SuperDuper Wayto Paraíso.
A proposed 12-month pilot
One resort. One year. A chance to learn what the Super Duper Way could become at Iberostar.
The Super Duper Way, as kids live it.
A short look at how Super Duper Tennis turns the game into play - and play into confident young players.
From ideato experience.
Following our conversations with Iberostar, let's explore a 12-month pilot at Paraíso - designed to test how the Super Duper Way could become a structured, repeatable children's tennis experience within the resort.
One property.
One certified team.
One year to live it, learn & refine.
A strong placeto learn.
~2,300
Average monthly Star Camp participation, based on information provided by Iberostar.
Peak periods
Summer
Spring Break
Christmas
Seasonality
Star Camp attendance is lower toward the end of August, September and October.
Paraíso gives us an opportunity to introduce Super Duper Tennis within an established family environment, learn from real guest behavior and refine the model before considering what could come next.
The pilot tests participation and demand before increasing capacity. Final programming capacity and scheduling would be refined with Iberostar based on daily participation, age distribution, staffing, facilities and court availability.
Start whereSuper Duper is strongest.
Star Camp 4-7
4-5
years
Max 6 children : 1 coach
Half court
Age-appropriate equipment
Developmentally appropriate games and activities
6-7
years
Max 6 children : 1 coach
Half court
Age-appropriate equipment
Developmentally appropriate games and activities
Star Camp 8-12
Initial Super Duper focus
8-10
years
Max 6 children : 1 coach
or up to 12 children with 2 coaches
Half or full court, depending on level
Age-appropriate equipment
Developmentally appropriate games and activities
Ages 11-12 can be explored as the pilot develops.
Future opportunity
Teens / Star Camp 13-17 - explored later, based on pilot learnings and demand.
Flexible space
A tennis court is great. The right space is what matters.
Super Duper Tennis can be delivered on traditional tennis courts or in unconventional spaces large enough to accommodate an 18-foot net and safe play - including multi-sport courts and enclosed spaces with suitable surfaces for a tennis ball to bounce.
6:1
Small groups. Big difference.
Super Duper Tennis is intentionally designed around a maximum 6:1 child-to-coach ratio.
Small groups allow coaches to know each child, provide more individual encouragement, keep children moving and create the personal experience at the heart of the Super Duper Way.
More attention.
More movement.
More encouragement.
More connection.
Scale the number of sessions - not the number of children per coach.
As demand grows, capacity can grow through additional sessions, additional certified coaches, additional court/net setups or parallel groups - while maintaining the maximum 6:1 ratio and protecting the experience.
01
1 coach
↓
6 children
02
2 coaches
↓
12 children
03
More demand
↓
More sessions · More certified coaches · Parallel groups
Two waysto play.
A 12-month pilot. Built around resort rhythms.
Base programming · quieter periods
per week
- 1 coach · up to 6 children
- Keeps continuity
- Keeps the team practicing the Super Duper Way
Peak programming · family holidays
Spring Break
Summer
Christmas
One-week Super Duper Camps
During selected peak holiday weeks, Super Duper Tennis becomes part of the Star Camp rhythm - with a dedicated 2-hour tennis experience each day.
Programming can grow with participation + demand through:
- Additional certified coaches
- Parallel groups
Way 01
Super Duper Sessions
60 minutes
Regular scheduled 60-minute Super Duper tennis experiences during agreed operating periods.
Way 02
Super Duper Camps
2 hours
Longer, more intensive 2-hour Super Duper experiences during selected peak periods - Spring Break, summer and Christmas.
Always a maximum 6:1 ratio. Exact days, times and peak frequency shaped together with Iberostar.
Your team.The Super Duper Way.
Iberostar's existing team delivers the experience. Super Duper Tennis gives them the methodology, training, certification and ongoing support to deliver it the Super Duper Way.
certified to start
3-day on-site coach training
Day 1
Operations + learn the Way
- Operations / program run-through
- Super Duper philosophy
- Child-first methodology
- ABCs + fundamentals
- How children learn
- Values + language
Day 2
Deliver the Way
- Session structure
- Games + progressions
- Court / space setup
- Group management
- Encouragement + communication
- Practical coaching
Day 3
Practice the Way
- Continued practical training
- Coaches prepare to deliver
- Session planning
- Practice + refinement
- Preparation for live delivery
Test session
Deliver it live
- 45-minute practice session with children
- Iberostar coaches deliver
- SDT observes
- Feedback + debrief
- Certification follows successful completion
Super Duper Certification ✓
Awarded following successful completion of the on-site training pathway, live practice session and required USTA 10-and-Under coaching education.
Every session
Max 6 children : 1 certified coach
When 12 play together
12 children : 2 certified coaches
Training isn't simply learning what to teach. It's learning how to make a child feel Super Duper.
What Iberostargets from the pilot.
01
Program
- Seasonal + base program design
- Age-specific curriculum
- Session + camp plans
02
Train
- 3-day on-site training
- Live practice + debrief
- Super Duper certification
- Coach refreshers
03
Equip
- SDT specifies approved equipment
- SDT provides space + setup guidance
- Age-appropriate recommendations
- Iberostar purchases, owns + maintains the equipment
04
Brand
- Super Duper identity
- Guest-facing materials
- Brand guidance
05
Support
- Regular check-ins
- Coach support
- Program + curriculum updates
06
Quality
- Delivery standards
- Guest feedback
- Pilot review + recommendations
Programming can operate on a tennis court or another suitable space using the approved Super Duper setup.
What does asuccessful pilot need?
Ideal
The pilot we'd love to create.
- 12-month Paraíso pilot
- Up to 6 Iberostar team members trained + certified
- Light base programming in quieter periods
- Expanded programming at Spring Break, summer + Christmas
- Maximum 6:1 ratio
- Quarterly support + refreshers
- Joint pilot review
Must have
What protects the experience.
- Maximum 6:1 ratio
- Certified coaches
- Appropriate equipment + safe playing space
- Consistent Super Duper delivery
- Super Duper brand + methodology
- SDT quality oversight
- Participation + guest feedback
Opportunities to explore
Ways to bring Super Duper to life beyond the core program.
- Dedicated Super Duper space
- Launch activation with Coach Z
- Family tennis events
- Guest-app / pre-arrival integration
- Content + storytelling
Start.Learn.Refine.
A 12-month learning cycle, built around resort rhythms.
01
Adapt
Shape the program around Paraíso.
- Space
- Staffing
- Star Camp schedule
- Age mix
02
Train
3 days on-site. Train the team.
- Operations · Learn · Deliver · Practice · Live session
03
Launch
First Super Duper Sessions.
04
Base
Quieter periods.
- ~2 sessions / week
- Max 6:1
05
Peak
Expanded programming.
- Spring Break
- Summer
- Christmas
06
Measure
What's really happening.
- Participation
- Repeat participation
- Guest / parent feedback
- Child experience
- Coach feedback
- Operational learnings
- Demand
07
Refine
Adjust as we learn.
- Frequency
- Scheduling
- Age groups
- Session / camp formats
- Operational model
08
Review
Together, at year end.
- What worked
- What we learned
- What a future partnership could look like
What do wewant to learn?
Children
- Participation
- Enjoyment
- Repeat participation
- Confidence
- Engagement
Families
- Positive feedback
- Memorable experience
- Desire to return
Team
- Confidence delivering the Way
- Coach engagement
- Ease of delivery
- Training effectiveness
Iberostar
- Operational fit
- Guest response
- Demand
- Distinctive family experience
- Integration into resort operations
Together
- Can the model be repeated?
- Can the Super Duper Way travel?
Did your child leave feeling Super Duper?
Different roles.One experience.
Super Duper Tennis
- Program
- Training
- Certification
- Brand
- Support
- Quality standards
Together
The Super Duper Experience
Iberostar
- People
- Property / appropriate space
- Equipment
- Guest access + operational integration
A 12-monthpilot partnership.
01
Pilot development, implementation & training
€12,500
Paraíso pilot program design
Adapt the Super Duper program to Paraíso, Star Camp age groups, resort rhythms and available space.
Programming structure
Base programming + peak-period camps, age groups, session formats and initial scheduling framework.
Equipment + space planning
Approved equipment specifications, court/space setup and age-appropriate configurations.
Pre-launch planning
Operational run-through, staffing, scheduling and launch readiness.
On-site training + certification
Operations/program run-through + 2 full coach training days + practical session with children, debrief and certification for up to 6 Iberostar team members.
Launch support
Support through initial implementation and first Super Duper sessions.
02
12-month non-exclusive property license
€15,000
- Non-exclusive right to operate Super Duper Tennis at Paraíso for the 12-month pilot term
- Approved Super Duper curriculum + delivery materials
- Age-specific programming
- Sessions + camp programming
- Ongoing curriculum / program updates
- Quarterly coach refreshers
- Ongoing coach / program support
- Quality standards + delivery guidance
- Participation + guest/parent feedback framework
- End-of-pilot review + recommendations
Includes up to 2 agreed replacement or new coach certifications, handled remotely during the term. Additional certifications, extra on-site training or substantial extra services can be scoped separately.
03
Travel & accommodation
Iberostar
Agreed travel and accommodation for required on-site SDT work are covered by Iberostar.
Total Year 1 - Paraíso pilot
€12,500
Implementation + training
€15,000
12-month license
€27,500
+ agreed travel & accommodation
After the pilot
Decided together.
Continuation and future property licensing to be agreed based on pilot learnings and scope.
Beyond Paraíso
Shaped around the partnership.
Super Duper Tennis retains ownership of its brand, methodology, Blueprint, curriculum, training materials and associated intellectual property. The license grants Iberostar agreed rights to use approved Super Duper materials and operate the program during the agreed term and scope.
One resort.One year.One Super Duper beginning.
One question
Could Paraíso become the first Iberostar resort to bring the Super Duper Way to life?
